Sunday, July 10, 2016

Queen B still runs the hive.

"Who the fuck do you think I am?"


        That's exactly the type of attitude I expect from Beyoncé herself. Beyonce's reputation speaks for herself, from Destiny's Child, to her solo career, to Jay-Z. Beyonce has always been a powerhouse of an artist and is center of attention of the room before she even sets foot in it.
        Since her 2013 surprise power house of an album which was self titled, "Beyonce". She's been on a roll with her music releases, pleasing both the fans and the critics. Fast forward 2 years later, on April 23rd, a trailer for what would be her upcoming album "Lemonade" would be airing on HBO. Nobody had any clue to what the trailer could have meant, seeming as it was just a visual of a camera panning across a parking garage with a dreaded Beyonce leaning against an all blacked out vehicle. Still, the audiences were begging for more.
        Now, that trailer could have meant anything, a series that she could potentially be casted as a main or side role in, a movie she's been working on, or even a concert movie. But what nobody expected was that the trailer was actually a visual that belongs to another surprise album will be released on the same day.
       What makes this album different? Asides from the fact that it's another surprise album? Is the visuals that come along with the album, they all represent many different elements and theme's that surround the album. The album was also a Tidal exclusive. But most importantly, the album had one particular theme. Infidelity. The infidelity was very overpowering on the album, but really raises questions. Is she trying to tell the world that Jay-Z, her husband, cheated on her? Later the allegation would eventually be shot down, but it was a question that was up in the air for a good while. Some might even say, that the album was done as a marketing strategy to gain more Tidal and HBO subscribers and on top of that increase album sales with the whole infidelity situation. The very same people are saying that Jay-Z might be planning his very own album the same way but aimed at Beyonce for the allegations.

        The album was a commercial success  and she became the first artist to have her first six albums debut at number 1 on the billboard charts. She also became the first female to have more than 12 songs off the album chart as well. The album went platinum 2 months later. Beyonce played the market in a way that haden't been done before, and we were all just pawns on a chess board.

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