"I know some
fans who thought I wouldn't rap like this again, but the writers block is over
emcee's cancel your plans"
After 4 weeks, a lot
of information, one tired hip-hop head, and we've finally reached the end of
the road. But of course, I have to leave something good before I decided to
retire my services to this blog. I need to give you guys something sweet,
something beautiful, something the kids are going to want to jump and sing when
they here it. That's a college dropout reference, kudos if understood. Back to
the topic.
I decided to leave you guys with the
last album that will definitely change how music is released. The Life Of Pablo
by, the man everyone loves to hate, Kanye West. Kanye West has a reputation
that often precedes itself. He's a house hold name, from his cockiness to being
the best artist out no matter what, to Taylor Swift, to never smiling, Kanye
West is surely the character, the "38 year old, 8 year old" himself.
One thing that sets Kanye apart from
artist's who attempt to act in a similar matter is his value as a rapper and
producer, is that Kanye actually has the resume to back up his endless rants of
him being an important figure in hip-hop.
Behind the board and the in the booth Kanye was one of the original dual
threat artists, succeeding in both areas. Now, back to the topic once again.
The Life Of Pablo is Kanye's seventh
studio album, and will eventually follow suit to commercial and critical
success like his last six albums. Pushing musical boundaries and thematically
and sonically, TLOP was a different monster in entirety. From having start
studded features, from Rihanna, to Kendrick Lamar, even to the mostly absent
Frank Ocean, the album was a crazy clash of artists from all over the genre.
What makes this album different is how it began. It started off as SHMG, So
Help Me God, back in 2013. According to Kanye and many others who worked on the
album, this album was going to be different because it will be closer to
Kanye's heart and will be more personal like My Beautiful Dark Twisted Fantasy.
The album was reported as nearly finished many of times through out the 3 year
absence, he's played the album on set of Anchorman 2 during filming,
practically forced Seth Rogan into a limo to hear Kanye perform the album,
playing all the Paul McCartney tracks in random nightclubs, the album was his
best kept secret and he kept it well.
After his two released tracks of All
Day and Only One, the album was later given a name change again to Waves. Kanye
started becoming more active on twitter, taking a picture of the album track
list, written on a notepad and signed by other artists and celebrity figures,
who we assume are featured on the album as well. The notepad at one point
looked like a Jackson Pollack painting filled with signatures and got many fans
excited.
The album was once again changed to
TLOP, which he promised a free pair of his Yeezy sneakers to anyone who can
guess the acryonym. Later he announced that the album would be released during
his Yeezy Season 3 fashion show and anyone who buys a ticket for the show will
receive a copy of the album when it's released. The show happened, the album
took everyone by storm, but one thing remained. No one ever got a copy of the
album. Turns out the album wasn't finished like everyone thought.
Half a month and an SNL performance
later, the album was eventually released as a Tidal exclusive, and Kanye
himself announced that the album will not be released anywhere or will be
available for sale. The album was still not up for download. Somewhere after
weeks of it being released to stream, the album was actually given an update in
terms or mixing and mastering, and in some cases for other tracks even an extra
verse or two. He's added and subtracted almost every other week which was
nothing no one had ever seen before. It essentially became an album with
software patches like a video game. Nonetheless the album was a huge success,
and definitely changed a lot of how albums will be released. Messy rollout or
not, Mr. West is in the building.
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